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Steve Ballmer @ Paris Press Conference

Remarks by Steve Ballmer, Chief Executive Officer of Microsoft
Media Agencies Conference
Microsoft Campus
October 6, 2009

"All content will be personally relevant. People will simply not engage with that which is not that interesting. And given that we’re going to have literally millions of additional content producers in the world, millions – millions of additional content producers, people will be able to insist on relevance."

"You say, what is this millions of additional content producers? Well, I’ll give you my own personal example; you’ll find your own. My favorite new content in the world is It’s the video of all of my little son’s American football games. I can watch them all online today. I don’t have to record them. They are professionally produced. There’s a very nice UI. I can start and stop the game, almost like a professional football game."